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| | Customer Reviews: | | | Average Customer Review: ( 19 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
189 of 196 found the following review helpful:
 Bad Business Oct 26, 2004
By Conrad J. Obregon
I gave this book two stars because some reader might want to open a studio for children's photography. Anyone else looking to get into the photography business or improve photography business skills should probably look elsewhere.
The author's approach is to offer a topic related to the business of photography and to raise issues, but she seldom provides answers, and when she does, they are seldom of use to most photographers. For example, the author has a chapter on lawyers. In it she indicates the legal problems that a photographer might face, from copyright to leases. Instead of telling the reader anything about these subjects, she says to hire a good lawyer. As my kids say, duhh...! Similarly she says there are several different forms of ownership that a photographer can use. Therefore... consult a lawyer.
And when she does give advice, it is often wrong and dangerous. For example, she says that in determining whether a person is a contractor or an employee, one should look at whether a person does the same job for several different people. Actually, the government regulations provide 14 separate points that have to be considered with no one-point controlling. Several judicial nominees have learned how important this issue can be.
But where the author really misses the boat is on the issue of marketing. For any businessperson, including a photographer, marketing is perhaps the most important function. If you don't have income, you don't stay in business. But the tips the author gives only apply to studio photographers. Marketing is different for a stock photographer and an editorial photographer, and for all the specialties in between, but Orenstein seems to ignore this.
I don't understand why this book needed photographs, unless it was to meet the requirement for 320 pages. But if one is going to include pictures in a book aimed at photographers, they'd better be good. The pictures in this book are muddy black and white pictures on paper with a low reproduction quality.
Perhaps it's impossible to write a book about the photography business that applies to all the specialties in the game. I know that it is possible to write a useful book aimed at a specialist, because I have the example of John Shaw's "Business of Nature Photography". Even though a little dated, it is probably more helpful generally to someone getting into the photography business than Orenstein's book is.
58 of 60 found the following review helpful:
 Stating The Obvious! Jan 02, 2006
By Relentless
"skepticalbeliever"
I'm going to have to concur with the comments of Conrad. I think the author did a great disservice to her audience by giving such a marginal advice as to how to start and run a photo business. Further, time and again she is simply stating the obvious (i.e. if you don't know how to file your taxes, hire an accountant).
What really threw me off, though, is that she seems to be giving advice as to how to start a business under the assumption that the person has unlimited resources at his or her disposal. This is her approach (hyper-abridged): Buy all the equipment/rent studio space, hire a CPA, hire a lawyer, promote yourself, mass advertising, get line of credit, expand.
The author's overly simplistic model seems to be out of touch with the realities facing most, if not all, start-up businesses which is funding, funding, funding, funding and more funding. No matter how good a plan or how good idea you might have without proper funding you won't make it--period! Furthermore, it's unbelievably hard to get decently-priced business loans for a start-up (assuming you can get one at all).
This book simply put is mediocre and needs work. I gave three stars because I thought some of the advice she gives is definitely good advice; that said, I don't think this primer in and of itself is very good for photo start-ups or people considering becoming one.
37 of 45 found the following review helpful:
 Excelent book for anyone opening the photo studio Jan 27, 2005
By Blue
"tgis"
This is an excelent book if you are thinking about OPENING A PHOTO STUDIO. Person that wrote the review before mine obviously missed the point of this book and expected something more for less than $20.
So, this book gives a lot more than these kind of books usually do, particularly in the essence of the studio photography business. In addition, it is written very nicely with real life ups and downs of the business.
List of just a few out of many things I have found useful:
1. Interviews with other professional photographers in different fields and from different backgrounds. Many examples on how to get into the business.
2. A whole chapter on business plan - covers the core of figuring out what your business is going to be about (target, competition, pricing, cost, your name, etc.) It also includes copyright issues.
3. Venue ideas - home, studio, sharing space, partnering, franchise...
4. Startup marketing techniques and ideas through author's own experience: message, goals, target market, direct mail, websites,auctions, mall kiosks, client gifts, etc...
5. In terms of different business entites, she explained the basics on partnership and corporation. Since she is a photographer and not a business advisor, she suggested to consult a professional advisor/attorney/accountant.
There are many more things that I could write about this book. Since I don't have time, my suggestion: Buy the book. And don't expect miracules. The author obviously dedicated this book to studio photographers, so DON'T EXPECT to see marketing for stock or editorial photographers. Although, if you are smart enough you will be able to relate to the problems and ideas author is talking about. Cheers!
4 of 4 found the following review helpful:
Studio Photographers ONLY Jul 29, 2007
By ReaderDiva
Apparently, and according to this author, the only business you should open as a photographer is a studio. Everything else is pointless.
That being the case, she should have made that clear in the title.
The money I spent on this book was absolutely wasted, and I won't buy anything else without reading the reviews first.
Totally useless.
4 of 4 found the following review helpful:
Did an editor even proofread this book? Oct 07, 2007
By Stephanie
While the subjects covered in this book aren't exhaustive by any means, I was more bothered by the lack of proper editing. Blatant misspellings ("fiftenn-plus years in the business"), missing quotation marks, incorrect punctuation, and bad grammar make this book difficult to take seriously.
Subject-wise, the author just doesn't go into enough detail to make this book worth reading. She brings up important subjects, but doesn't explain or define the terms. For example, in chapter nine, the author discusses protecting copyrights. She advises not to "give away the intellectual property farm," but doesn't explain how photographers are giving away their copyrights. Perhaps she assumed that a photographer would already know what he or she needed to know about copyrights before reading this book. She would be wrong. After reading a chapter, I have to resort to looking up information online to fill in the gaps.
I don't recommend this book. Please don't use it for a class. It was a waste of my money.
See all 19 customer reviews on Amazon.com
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